4 Reasons Why Social Media Matters for SEO
- Nov 15, 2015
- 2 min read
You are going to want to read this!
Most business owners and marketing directors understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are closely linked and when you invest in both you’re bound to be much more successful in the long run. How exactly does social media marketing influence your SEO? Here are four things to keep in mind:
1. SOCIAL MEDIA ADDS REAL AUTHORITY TO YOUR LINKS.
At the most basic level, links are like votes for your website. The more links (votes) your site has the more valuable it should be, right? Well spammers realized that for a while having more links was all that mattered and ultimately ran away with their link building, forcing Google to take drastic measures (such as Penguin) to reel those sites back in.
2. SOCIAL MEDIA HELPS YOU EARN YOUR LINKS.
Social media channels give you the opportunity to promote your content across a multitude of platforms, connecting with different segments of your target audience each time. The more times/places you promote your content the more eyeballs that will find it and hopefully the more social shares and quality links you will earn in time.
3. SOCIAL MEDIA BUILDS YOUR OVERALL ONLINE PRESENCE.
Your website is the online face of your brand, but your social media profiles create more places where potential customers can learn about and interact with your company. Social media presents you with a great way to reach a lot of people. Not only that, but your social media presence is a reflection of your brand because it shows people the more “personal” side of your company.
4. SOCIAL MEDIA DRIVES TRAFFIC TO YOUR SITE.
You can also use social media to drive highly targeted visitors to your website. When people like what you’re posting on social media, they’ll naturally click any links you provide them. At first, they may do this out of curiosity. Over time, this will lead to a steady flow of constant traffic, much of which will be repeat visitors. As they engage with your brand on social media, they’ll be more likely to visit your site multiple times.
In closing, social media really does matter for SEO. These days, the two work together. You can’t have one without the other! By ignoring the social media side of your SEO program, you’re not creating a solid SEO campaign that will live up to its fullest potential.
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